The dictionary definition often refers to a “reversal” of an opinion, position, order of sequence or relationships between entities, but may also connote the grammatical alteration of the normal sequence in a sentence, such as placement of a verb before its subject.  In modernity, we often hear about the admonishment to “think outside of the box” – and advertisements often try to play upon this concept by declaring some grand secret that is only available to a limited number of people who are smart enough to call […]